Why is a pretty popular question asked in conversations between friends, it’s even more popular in conversations between adults and 3-year olds. Where it’s not as popular is in the business world. By now, you know I love to talk about credit unions, but I’m sure the absence of “why” in the workplace is fairly prevalent throughout the entire business world. Why you ask? (If you asked why, even in your head, this blog has already served part of its purpose.) Well, in my humble opinion, the absence of “why” is primarily due to fear. More specifically, fear of possible repercussions. Coming in at a close second, perceived lack of time is another culprit.
If you ask me, “why?” has got a bad rap. This is probably due to those conversations between 3-year olds and their parents, but let’s set those incidents aside for a minute and look at why asking “why?” is essential to developing sound business strategy.
“Why?” is a portal to deeper understanding.
So, your CEO, President, VP (you name it) has asked you to complete some task. You and I know that you’re asking yourself, “Why?”, but you wouldn’t even entertain the idea of letting those three letters cross your lips. Right? Why? Because no one wants to questions the boss person (See, I am politically correct most of the time.) This may be true with some “leaders”, but I guarantee that an effective leader is secretly waiting for you to ask. For more on leadership, check out Matt Monge. He’s got a lot of great stuff but this blog is especially relevant to this discussion.
Consider another situation. Imagine you and your team are assembled around the table discussing a new marketing campaign or business initiative. Have you ever questioned the motives, intentions or expected results? Those are pretty important issues if you ask me. Sure, your leadership team probably (keyword probably) has answers to those questions, but shouldn’t you be privy to those as well? (Sometimes you might not, I get that.) But, what if a simple, “why” could pull those motives, intentions and expected results into question? What if a simple “why” could help fine tune those expectations? What if the expectations are unrealistic? “Why?” is the only way to start conversations that NEED to happen, but most of the time they don’t. We must to be flexible or cartilaginous as an industry. We can start by being flexible with our employees.
If we can not get our entire team (I’m talking CEO to newest employee) to understand why they are being asked to do something, there’s no possible way that the proposed initiative will be as successful as it could be. We are thinking creatures. We are asking, “Why?” unconsciously all day long. It’s time we make a conscious decision to grow in understanding about why we are doing the things we do.
The best laid plans…
The best laid plans are NOT laid without someone asking, “Why?” (Several times in most cases.) Bringing a product or service first to market is a great thing, but if you don’t have a clue as to what you’re going to do once it’s “out in the wild”, you’re bound to be spending a lot more time creating a plan of action that could have already been established if one brave person would have just asked a simple question or two.
Even if you launch a product, service or initiative and it’s wildly successful, we still need to ask “why?” What did we do? Was it just good timing or did we rock it out because we did all of our due diligence and had a solid plan in place?
If you didn’t quite accomplish what you set out to do, “why?” becomes even more important. Why didn’t this work (Why is a gateway question)? What could we have done differently? What can we learn from this?
No one likes to play 20 Questions, but I’m confident that any sensible business person would choose 20 Questions over a failed business initiative.
Asking “why?” is essential! Pick your spots, but seeking a deeper understanding is always a good thing.
Do you have any examples of when simply asking “why?” has helped you? Any stories of when “why?” may have not been worth it?
I’d love to hear them!